Skilled business developer, marketing strategy consultant, startup mentor, Marketing MBA Professor, Coauthor of “Mobile Communications”. Cofounder and CEO of Incúbame Startup Incubator. Business troubleshooter.
Ana: First, thank you for taking some time off your busy schedule to answer some questions.
Armando (Mando), how did you get your start as a digital consultant?
Little by little, as always occurs. First, was dealing with IT and Communications. Then, serving digital business and digital communications needs. After the dot-com bubble boomed, social media raised strong and I was in a top spot.
Ana: How do you define your work in 280 characters or less?
I’m usually considered myself a cure for those leaders whose vision of digital business was the old-fashioned way of cried out loud instead of engage with social media, adore technology trends and gain reputation.
Ana: How has your life changed since becoming digital consultant?
Like having a super exposition of your professional work and personal brand. As long as you have a “style-protocol”, everything is under control.
Ana: What do you love about digital consultant the most?
It’s great for me, because is dealing between communications and telecommunications. Business-as-usual encountered with tech!
Ana: General words of wisdom you live by?
Really? Maybe, just “define objectives before putting into action.”
Ana: Imagine you meet today yourself when you were just a child, what would you tell yourself-child?
“You know you deserve it but furthermore, you know you want it. Keep doing your way!”
Ana: Tell us about one secret passion.
Opera. And say no more.
Ana: How do you like to encourage ideas for social media in others?
Showing goals that can only be achieved by socializing content.
Ana: Tell us five ways social media can be good for teens.
- Great universe to find old content, new content, refreshed content.
- It’s easy to make friends that share same passions.
- Nice to relax time.
- Fun to play creating stories.
- Top knowledge to megatrends.
Ana: What do you think about applying social media in education as a way to learn at schools?
It is not a good idea, IT’S A GREAT ONE! How else would it be possible to engage with teenagers although?
Ana: Is there any ethical or legal protocol for social media nowadays?
Several. There are countries where you are not allowed to upload and share your minor child’s pictures. And I personally support that initiative, we need to stop kids’ photos to gain visibility.
Ana: Tell us about someone who had lost their reputation on social media and if they could restore it.
Justine Sacco, for example. I wrote about her case at MM: “El bizzarro tweet de @JustineSacco.” Ask people for forgiveness, be honest, start changing, be transparent.
Ana: Think about a demanding client. What made him or her difficult? And how did you successfully interact with this person?
I think that all my clients are demanding ones! 🙂 …but in the end, it’s easy: more demanding, more profitable. I can share a secret: I allow my clients to call be after 10PM. But my consultant hour then will cost 10x flat one.
Ana: Which of the elements -time, family or work- would you be the most difficult to deal with?
We all have 24hs-a-day, then you need to make a bet: distribute your resources, as hard as it sounds. My wife, my son, my friends, my hobbies have a fixed number of hours per week.
Ana: What’s the most rewarding at the end of the day? And why?
Have expectations, meet and overcome them. And recognize it on time. And know how to enjoy that moment.
Ana: What do you think is your gift?
I have an infinite curiosity.
Ana: Do have any upcoming events or announcements you wish to share?
A while ago I opened a Patreon channel and many of those who support me there are expats (the vast majority). So, soon I will create in it, a large English-only video content about digital marketing.
Ana: What’s next for you in the future?
It’s great to teach and to design and to support, but that world is not enough. Back to decision-making position is in the future.
Ana: Thank you, Mando, for this amazing interview.
For those wishing to find out more about Allan Hudson and his books, check out these links: